Tom Dehnel
Invite-only
Be conspicuous.
Get a Senior AI/SEO Growth Consultant's judgment on how to show up more in ChatGPT, Claude, Gemini and Google, for a fraction of the cost of a typical retainer.
Conspicuous measures where you show up today and ranks the few things most likely to grow it, and a consultant approves each new set of recommendations before you see it.
Plans start at $499/month, and a senior consultant sets everything up for you.
ChatGPTGeminiGoogle AI OverviewsGoogle AI Mode
Who makes custom stand-up pouches for a small coffee roaster?
A few suppliers come up often for short runs. Brightline Pack is popular for digital printing at low minimums, Northwind Packaging for compostable film, and Summit Labels if you also need matching labels. For very small orders, Lakeshore Pouch sells stock sizes.
✓ Northwind namedCited as a source: no3 competitors named
Share of voice, all tracked questionsSep 7
Brightline Pack 31%Northwind 7% · 5th of 6
Yes, a typical consulting engagement with me can cost tens of thousands of dollars a month. So I spent 100 hours being interviewed by an AI agent I built to document how I approach SEO, drawing on 10+ years of work with over 100 clients, including major brands. That let me offer a lower-cost version of my service.
Those interviews captured how I assess a business, choose priorities, and decide which work is worth doing. I built that experience into the platform so clients can get specific, actionable guidance between our sessions.
That’s what makes this advisory model possible: the platform has my methods and judgment to draw on, instead of giving you the generic checklists you get when you ask AI for SEO advice.
AI answers
Measure and improve what AI says about your brand.
Conspicuous asks the AI engines the questions your buyers ask: which supplier, which is better, is this company legit. You see who got named, which sources each answer cites and where your brand is missing, and your action items go after those gaps. We track the engines listed below, and the same work helps you show up in Claude.
- ✓Share of voice against the competitors we choose together, engine by engine.
- ✓Every tracked question, with the answers you're in and the ones you're missing.
- ✓Questions people already ask where an answer names you today, found in a large corpus of real AI conversations.
ChatGPTGeminiGoogle AI OverviewsGoogle AI Mode
Google search
Grow your nonbranded clicks.
Conspicuous is built on one belief: your SEO program should grow nonbranded clicks, the searches from people who don't know you yet, because that's where new customers come from. Branded clicks mostly measure what your marketing already earned. So every traffic number is split in two, straight from Search Console, and compared with the previous 90 days and with the same period last year.
- ✓Biggest movers: the pages and keywords that gained or lost the most, with the keyword behind each page and the page behind each keyword.
- ✓Rankings, keywords, links and site health on their own tabs when you want them, hidden when you don't.
- ✓Hover any number for how it's calculated.
This week
Focus on the highest-ROI growth tasks, ranked and checked by a consultant.
Most SEO reporting buries you in low-value tickets. Conspicuous reads your own numbers against a working consultant's playbook and picks the few things with the highest return, each with the number that justifies it. The mix grows your visibility in AI answers and in Google search, and Tom reviews and edits every round before it reaches your dashboard.
- ✓The optimal mix of on-site and off-site work, so you show up in AI answers and in Google results.
- ✓Links to the pages involved, yours and your competitors'.
- ✓Mark it done or park it. Open items carry forward, and your notes shape what gets suggested next.
How it works
Configuration is done for you
There is nothing for you to set up. An AI/SEO Consultant configures Conspicuous around your products, your buyers' questions and the competitors that matter, and adjusts it monthly as your business changes. You log in whenever you want the latest numbers and your ranked fixes.
Day one
Configured for youTom builds your tracking from your onboarding and tunes it by hand. Nothing to install, nothing to connect, nothing to learn.
Every Wednesday
Fresh search dataSearch Console traffic, rankings and links refresh every Wednesday, and your ranked fixes with them.
On a schedule
AI answers re-run, recap writtenA fresh round of AI answers on the cadence that suits your market, usually monthly, plus a written recap of what moved, why, and what to do next, reviewed and edited by Tom before you see it.
Included
You won't need a separate SEO suite or AI tracker.
SEO software is for SEO nerds. With Semrush or Ahrefs, you pay for a thousand reports you never use, and an AI visibility tracker on top is a second bill. Together they run several hundred dollars a month, and far more at enterprise pricing. Your Conspicuous plan includes the data behind the advice: the handful of SEO numbers you actually care about, the AI answers from ChatGPT, Gemini and Google, and the top-line figures on one page you can forward to your boss.
SEO suite
Traffic, rankings, keywords, backlinks, site health. Plus keyword gap matrices, massive technical audits, PPC estimates, and content toolkits designed for specialized teams.
Built for technical SEO specialists
AI visibility tracker
Which brands ChatGPT, Gemini and Google's AI name for your buyers' questions, and who gets cited.
Standalone software for tracking generative AI
Conspicuous
Both, in one tool
- Organic traffic, branded and non-branded
- Rankings, keywords, links, site health
- AI share of voice, mentions and citations, by engine
- Ranked, high-return fixes and a monthly recap
- Just the metrics that inform strategy
No extra subscriptions
Conspicuous is invite-only.
Every dashboard is set up and read by the consultant behind it, so it's only available to the brands Tom works with. If that could be you, let's talk about your situation first.