Invite-only

Be conspicuous.

Track visibility in AI + Google Search, in one place. The numbers you need, nothing you don't.

ChatGPTGeminiGoogle AI OverviewsGoogle AI Mode

Who makes custom stand-up pouches for a small coffee roaster?

A few suppliers come up often for short runs. Brightline Pack is popular for digital printing at low minimums, Northwind Packaging for compostable film, and Summit Labels if you also need matching labels. For very small orders, Lakeshore Pouch sells stock sizes.

✓ Northwind namedCited as a source: no3 competitors named

Share of voice, all tracked questionsSep 7

Brightline Pack 31%Northwind 7% · 5th of 6

The Conspicuous overview: organic traffic, non-branded traffic, keywords in the top 10 and AI share of voice, with a weekly clicks chart

AI answers

Measure what ChatGPT says about your brand.

Conspicuous asks the AI engines the questions your buyers ask: which supplier, which is better, is this company legit. You see who got named and how your brand compares.

✓Share of voice against the competitors we choose together, engine by engine.
✓Every tracked question, with the answers you're in and the ones you're missing.
✓Questions people already ask where an answer names you today, found in a large corpus of real AI conversations.

ChatGPTGeminiGoogle AI OverviewsGoogle AI Mode

AI Visibility

Google search

Focus on nonbranded clicks.

Conspicuous is built on one belief: your SEO program should grow nonbranded clicks, the searches from people who don't know you yet, because that's where new customers come from. Branded clicks mostly measure what your marketing already earned. So every traffic number is split in two, straight from Search Console, and compared with the previous 90 days and with the same period last year.

✓Biggest movers: the pages and keywords that gained or lost the most, with the keyword behind each page and the page behind each keyword.
✓Rankings, keywords, links and site health on their own tabs when you want them, hidden when you don't.
✓Hover any number for how it's calculated.

This week

Only the highest-return SEO work, ranked.

Most SEO reporting buries you in low-value tickets. Conspicuous reads your own numbers against a working consultant's playbook and picks the few things with the highest return, ranked, each with the number that justifies it. The mix is chosen to keep you visible in AI answers and in classic Google search.

✓The optimal mix of on-site and off-site work, so you show up in AI answers and in Google results.
✓Links to the pages involved, yours and your competitors'.
✓Mark it done or park it. Open items carry forward, and your notes shape what gets suggested next.

Three ranked action items for the week, each with a description and the reason behind it

One tool

Replace your SEO subscriptions with one lightweight dashboard.

SEO software is for SEO nerds. With Semrush or Ahrefs, you pay for a thousand reports you never use. If you've added an AI visibility tracker on top, that's a second bill. Together they easily run $1,000 to $5,000 a month, and far more at enterprise pricing. Conspicuous replaces them: the handful of SEO numbers you actually care about, the best current tracking of AI answers, and the top-line figures on one page you can forward to your boss.

SEO suite

Traffic, rankings, keywords, backlinks, site health. Plus keyword gap matrices, massive technical audits, PPC estimates, and content toolkits designed for specialized teams.

Built for technical SEO specialists

AI visibility tracker

Which brands ChatGPT, Gemini and Google's AI name for your buyers' questions, and who gets cited.

Standalone software for tracking generative AI

Conspicuous

Both, in one tool

Organic traffic, branded and non-branded
Rankings, keywords, links, site health
AI share of voice, mentions and citations, by engine
Ranked, high-return fixes and a monthly recap
Just the metrics that inform strategy

No extra subscriptions

How it works

Configuration is done for you

There is nothing for you to set up. A top-tier organic search consultant configures Conspicuous around your products, your buyers' questions and the competitors that matter, and adjusts it monthly as your business changes. You log into your dashboard whenever you need the latest numbers.

Day one

Configured for you

Tom builds your tracking from your onboarding and tunes it by hand. Nothing to install, nothing to connect, nothing to learn.

Every Monday

Fresh search data

Search Console traffic, rankings and links refresh every Monday, and your ranked fixes with them.

On a schedule

AI answers re-run, recap written

A fresh round of AI answers on the cadence that suits your market, usually monthly, plus a written recap of what moved and why, reviewed and edited by Tom before you see it.

Tom Dehnel

How is this possible? Isn't good SEO/AEO/GEO advisory expensive?

Yes, a typical consulting engagement with me can cost tens of thousands of dollars a month. But I spent 100 hours being interviewed by an AI agent I built to document how I approach SEO. Conspicuous draws on 10+ years of work with over 100 clients, including major brands. All so I can offer a lower-cost version of my service.

Those interviews captured how I assess a business, choose priorities, and decide which work is worth doing. I built that experience into the platform so clients can get specific, actionable guidance between our sessions.

That’s what makes this advisory model possible: the platform has my methods and judgment to draw on, instead of giving you the generic checklists you get when you ask AI for SEO advice.

Conspicuous is invite-only.

Every dashboard is set up and read by the consultant behind it, so it's only available to the brands Tom works with. If that could be you, let's talk about your situation first.

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