All help topics
Start here
Your dashboard
- Overview
- AI Visibility
- Share of voice and competitors
- Traffic
- Key Content
- Keywords
- Third-party Coverage
- Site Health
- Monthly Recap
- To-Do List
Your account
Your dashboard · AI Visibility tab
Share of voice and competitors
These parts of the AI Visibility tab put you side by side with the competitors you track: who AI answers name, whose websites they link to, and what they say about each brand.
Share of voice
Every time an AI answer to one of your tracked questions names a brand in your category, that counts as one mention. Your share of voice is your mentions as a percentage of all of them. The bars beside it show each tracked brand's share, and the line below shows how yours has moved over time. The same number appears on the Overview tab, with your rank among the tracked brands.
Share of voice goes up when AI names you more often, and also when it names your competitors less often. The tables below show which one is happening.
Named in the answer
One row per brand, you first and marked You. Each AI platform has a column: ChatGPT, Gemini, Google AI Mode and Google AI Overviews. A percentage is the share of your tracked category questions where that platform's answer named the brand (some accounts have more platforms, such as Perplexity). Overall is the share of questions where at least one platform named it.
Click the arrow on a brand's row to open it and see each question, with a ✓ where a platform named the brand and a – where it didn't.
What to do with itOpen your own row and look for dashes. A question where competitors get a ✓ and you don't is a gap worth closing, often with a page that answers that exact question clearly.
Linked as a source
The same layout, but counting when an answer links to the brand's own website as a source, whether or not it names the brand. Some platforms link sources without naming them, so a brand can score here even with a low score in the first table.
Branded mentions and citations
The same two views for the tracked questions that name you directly, such as "is Brightpath Coffee worth it?" or a comparison with a competitor. These are kept apart because naming you there is expected. What matters more is whether the answer links to your own site, and whether competitors get pulled into an answer about you.
What to do with itIf answers about your own brand link to other websites but not yours, your site may be missing a page that answers that question directly, such as pricing, reviews or how you compare.
How AI describes each brand
For your tracked category questions, each answer that names a brand is labelled by how it talks about that brand:
- Positive: it recommends or praises the brand.
- Neutral: it lists or describes the brand, or the picture is mixed.
- Negative: it criticises the brand or warns against it.
Each cell shows, for one brand on one platform, how many answers were positive out of those that named it, with a small bar. Click a cell to read the sentences behind it. "Too few answers" means there aren't enough answers on that platform yet to judge fairly. A line at the top sums up the most notable result.
What the answers praise and criticise lists the reasons AI answers give, grouped into short themes such as "fresh beans" or "slow shipping", with the number of answers that gave each one. A theme only shows when at least two answers give it.
What to do with itCriticisms are worth taking seriously: AI answers repeat what they find written about you. If a criticism is out of date, publish clear, current information that corrects it. If it's fair, it's useful feedback. Praise tells you which strengths to put front and centre on your site.
Your tracked competitors
The competitors in these tables are the ones agreed for your account. If a competitor is missing, or one is no longer relevant, tell us through Contact support, or update your answer about competitors in your onboarding questions.