Your dashboard

Key Content

Key Content puts search and AI side by side for the parts of your site that matter most to your business: whole site sections and your key pages.

The two tables

Site sections treat a whole folder of your site as one row, for example everything under /blog/brew-guides/. Click a section's arrow to see its winners and losers: the pages inside it that gained or lost the most. Key pages are the individual pages your program is built around.

Both tables have the same columns:

Est. non-branded clicks

Clicks from searches that don't name you, over the last 90 days. An estimate, like the Overview tile.

Est. branded clicks

Clicks from searches that do name you. The two estimates add up to total clicks.

Total clicks

All clicks from Google's unpaid results over the last 90 days.

Impressions

Times the page or section appeared in search results.

Total AI citations

How many AI answers to your tracked questions linked to the page or section as a source, in the latest weekly check.

Search numbers compare the last 90 days with the 90 days before. AI citations are a count from the latest check, compared with a check about 90 days earlier when there is one. "Comparison unavailable" means there isn't an earlier number to compare with yet, and a dash means there's no number at all. A note at the top of the tab gives the exact dates. Sections can overlap, so the same citation can count in more than one row.