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- AI Visibility
- Share of voice and competitors
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- Keywords
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Your account
Your dashboard
Overview
The Overview tab is the one-minute version of your dashboard: four headline numbers, how your search traffic splits between people who already know you and people who don't, and the pages and searches that moved most.
The four headline numbers
Each tile shows one number, how it changed, and a small line of its weekly trend, with the first and last values at either end.
- Organic traffic
- Clicks to your site from Google's normal (unpaid) search results over the last 90 days. Below it: the change against the 90 days before, and against the same 90 days last year.
- Est. non-branded traffic
- The part of those clicks that came from searches that don't mention your brand, such as "best coffee subscription" rather than "Brightpath Coffee". It also shows as a share of all your clicks. These are the people who didn't know you yet, which is why we build your program around this number. The number is an estimate, so read it as a close guide rather than an exact count.
- Keywords in top 10
- How many of your tracked keywords rank on the first page of Google, positions 1 to 10, with the change against the previous 90 days and last year.
- AI share of voice
- Of every time an AI answer to one of your tracked questions named a brand in your category, the share that named you. Below it: your rank among the tracked brands and the change in percentage points ("pts") since the start of the trend line. See Share of voice and competitors.
What to do with itLook at non-branded traffic first. If it's rising, more new people are finding you. If organic traffic falls while non-branded holds steady, the drop is mostly from people searching your name, which usually follows things like seasonality or brand campaigns rather than your search rankings.
Traffic by Search Intent
A chart of clicks per week over the past year. Use the buttons above it to switch between:
- Non-branded: clicks from searches that don't name you.
- Branded: clicks from searches that name your brand, products or website.
- All clicks: everything together.
Comparing the two shapes shows whether growth is coming from new people finding you, or from people who already know you.
Biggest Movers
The pages and searches whose clicks changed most over the last 90 days, compared with the previous 90 days. Switch between three views with the buttons:
- Pages: each page with the keyword that brings it the most clicks.
- Non-branded keywords and Branded keywords: each search with the page it sends people to most.
Winners gained the most clicks and Losers lost the most. For each row you see clicks now and the change, and the average ranking position now and the change. A lower position number is better (1 is the top result), so a position going from 12 to 10 shows as "better".
What to do with itWinners show what's working: look for patterns you can repeat on similar pages. A loser that also slipped in position is usually the best page to refresh first. A loser whose position held steady more likely lost interest from searchers, for example because of the season.