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Keywords
The Keywords tab shows where you rank in Google: your key pages and the keywords each one targets, how many searches you rank for at each level, and the searches that send you the most visits.
Site Sections
Whole sections of your site counted as one number: every page under the section's folders. You'll see clicks for the last 90 days, the change against the previous 90 days, and the change against the same period last year.
Key Pages
Each key page shows its clicks over the last 90 days and how they changed, with its target keywords underneath. The Primary keyword is the main one the page is built to rank for. For each keyword you see:
- Position: where the page ranks for it on average. 1 is the top, and 1 to 10 is the first page of results.
- Clicks and Impressions: visits from that search and how often the page appeared for it.
A green check by the title means the Conspicuous team checked the target keywords for each page by hand.
What to do with itKeywords ranking between about 4 and 15 are usually the quickest wins: a page that's close to the top gains far more clicks from a small move up than one far down the list. If a page's keywords don't match what it's for, tell us through Contact support.
Organic Positions
How many different searches your site ranks for in each band of Google positions: 1 to 3, 4 to 10, 11 to 20, 21 to 50, and 51 or lower. Each band compares the last 90 days with the previous 90 days and last year. Switch between all, non-branded and branded searches with the buttons.
Healthy growth looks like more searches in the top bands over time. A jump in the lower bands is often good news too: your pages have started appearing for new searches, and some of them can be moved up.
Top Queries
The searches that sent you the most clicks over the last 90 days, with the change in clicks against the previous 90, impressions, click-through rate (CTR) and average position. Switch between non-branded and branded searches with the buttons.
What to do with itA top query with many impressions but a low CTR may need a better page title and description in search results. A top query losing clicks while its position holds steady is usually seasonal; one losing position is worth a look.
Keyword Opportunities
Two short lists of keywords worth acting on. Switch between them with the buttons:
- Striking distance: keywords where you rank in positions 4 to 20 and that people search for every month. These are close to the top, so a small move up is often worth more than a new page.
- Lost positions: keywords that dropped since the previous weekly update. "Nothing lost" is good news.
For each keyword you see its Position now, the Change (or the Drop on the lost list), Volume (roughly how many searches it gets a month), Intent (what the searcher is after, for example looking for information or ready to buy) and Your page, the page of yours that ranks for it.
What to do with itStart with striking-distance keywords that have high volume and an intent that matches what the page offers: improving that page's title, headings and answer to the search usually moves it up. On the lost list, check the page still answers the search and hasn't changed by accident.