Your account

Glossary

Plain meanings for the terms you'll see across the dashboard, in alphabetical order.

AI citation

An AI answer that links to a website as one of its sources. "Your" AI citations are answers that link to your site.

AI mention

An AI answer whose text names your brand.

AI platform

One of the AI products the dashboard reports on, each with its own column: usually ChatGPT, Gemini, Google AI Mode and Google AI Overviews, and on some accounts others such as Perplexity.

Average position

Where your pages rank in Google's results on average. 1 is the top result, and 1 to 10 is the first page. Lower is better.

Backlink

A link to your website from another website.

Branded search

A search that includes your brand, your product names or your website, such as "Brightpath Coffee subscription".

Click

Someone clicking through to your site from Google's unpaid search results.

CTR (click-through rate)

Clicks divided by impressions: the share of people who saw your page in results and clicked it.

Domain rank

A score from 0 to 1,000 for how strong a website's own links are. Higher is stronger.

Editorial source

A website AI cites that is neither yours nor a tracked competitor's, such as a review site, forum or publication.

Est. (estimated)

A number worked out rather than counted directly, such as the split between branded and non-branded clicks. Read it as a close guide.

Impression

One of your pages appearing in someone's search results, whether or not they clicked.

Key page

A page your program is built around, with its own target keywords.

Market

A country or language your account covers. Accounts with more than one can switch between them in the header.

Non-branded search

A search that doesn't name you, such as "best coffee subscription". These come from people who may not know you yet.

Organic traffic

Visits from Google's unpaid results, as opposed to ads.

Pts (percentage points)

The difference between two percentages. Going from 30% to 33% is a rise of 3 points.

Referring domain

A website that links to yours. Ten links from one website count as one referring domain.

Sample

A badge on a section that has no data of its own yet. It goes away once your data arrives.

Sentiment

Whether an AI answer talks about a brand positively, neutrally or negatively.

Share of voice

Your share of all the brand mentions in AI answers to your tracked questions.

Site section

A folder of your site, such as /blog/, counted as one row.

Target keyword

A search a key page is meant to rank for. The primary keyword is the main one.

Top 10

Positions 1 to 10 in Google's results: the first page.

Tracked competitor

A competitor agreed for your account, compared with you on the AI Visibility tab.

Tracked question

A question people in your category ask AI assistants, chosen for your business, whose answers the AI Visibility tab reports on.

vs prev 90d / vs last year

The change against the 90 days before, or against the same 90 days a year earlier.